Digital Transformation for Rapid Value Creation: ITV’s Data Mesh Journey

Thoughtworks|April 27, 2024|Digital Transformation

🕧 2 min

How ITV’s strategic embrace of Data Mesh redefined marketing and data utilization.

Embrace a transformation tale that takes ITV from traditional broadcasting to leading in digital innovation with Data Mesh. This concise guide outlines ITV’s challenge, strategic approach, and the remarkable outcomes witnessed:

ITV partnered with Thoughtworks to implement a cloud-based Data Mesh, slashing marketing campaign launch times from three months to three minutes.
The introduction of a Customer Data Platform bridged analytics and operations, enhancing accessibility across teams.
Adoption of Data Mesh drove a 95% improvement in commercial teams’ effectiveness.
Data Mesh enabled ITV to create over 20 data products, significantly accelerating segment and campaign creation.

Unlock the blueprint to ITV’s digital transformation success—download today.