Five Top Ways to Build a Business Case for Cloud Data Management in Retail and CPG

Few would argue that recent years have been a difficult period for retailers and for makers and distributors of consumer-packaged goods (CPG). Economic and social upheavals have created a lot of uncertainty for these industries, and impacted consumer demand in unprecedented ways across nearly every sector. Supply chain disruptions made it challenging to keep inventory on physical and virtual shelves. Consumers shifted purchasing preferences across many categories from in-person to online.
New market entrants with core competencies in self-promotion and in advertising, particularly in social media, threatened even established brands. Macroeconomic upheaval and inflation have challenged pricing and product development strategies.