NTT DATA implements scalable GenAI platform for the BMW Group

With the increasing maturity of generative AI technologies, a clear need emerged within the BMW Group: the extensive adoption and use of GenAI productively across the organization – for example, to optimize processes, develop new functions and products, or relieve administrative tasks. However, the successful use of such technologies would only be possible if data protection, transparency, and the prevention of shadow IT are fully addressed.

The objective was to establish a central platform that would serve as a single-entry point and control layer for all GenAI applications, providing flexible access to various Large Language Models (LLMs) and supporting Agentic AI scenarios. At the same time, the platform was required not only to define technological standards, but also to fully comply with all regulatory requirements