Airlines Just Got Smarter: Accelya Launches AI for 6% Revenue Hike & 92% Accuracy
London, May 28, 2025 — Accelya, the global leader in airline IT, has developed FLX AIViator, an enterprise-tier artificial intelligence layer integrated across the modular FLX System, designed to provide real-time insights, decision automation, and proven ROI to airlines. Some of the FLX AIViator capabilities that have gone live have already been impacting other fields within airlines, including cargo and passenger services.
FLX AIViator offers enhanced finance, servicing, and operational visibility through real-time order intelligence, reducing inquiry resolution times by approximately 10% and serving as a cross-disciplinary interface between commercial and operations teams. The dynamic pricing engine of the future automatically optimizes fare levels based on real-time demand, competitor pricing, and customer behavior, enabling airlines to raise fare levels by an additional 6% without manual intervention.
Merchandising automation is a key differentiator, employing generative and multimodal AI to reduce onboarding time by up to 85%, enabling airlines to launch personalized offers, including bundled services and upgrades, swiftly and efficiently. On the customer service front, FLX AIViator includes “Ask Accelya,” a smart virtual assistant designed for B2B airline users that helps provide 10% faster responses to queries and enhanced visibility of the product.
On the cargo side, FLX AIViator utilizes AI and Machine Learning to enhance forecast accuracy from 75-80% to over 92%, enabling smart overbooking and reduced spoilage, thereby improving cargo yield.
“With FLX AIViator, we’re putting the ROI into AI,” said Sam Gilliland, CEO of Accelya. “Our approach is powerful and practical, focused on helping airlines move faster, engage customers more intelligently, and retail better to boost profits. What sets FLX AIViator apart is both advanced technology, leveraging the best of our own and AWS capabilities, and its openness: airlines can plug in their own models, integrate seamlessly, and stay in full control of their strategy. This is AI, with ROI, on their terms.”
Powered by AWS infrastructure and open by design, FLX AIViator supports seamless integration with preferred tech stacks. Airlines benefit from a flexible, scalable ecosystem that empowers rapid, data-driven decision-making across the entire retail lifecycle. With over 200 airline customers globally, Accelya is leading the way toward smarter and more profitable aviation.
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