Accenture Invests in Profitmind to Drive Agentic AI Reinvention in Retail Sector

As the retail landscape undergoes significant transformation, agentic AI has emerged as a critical enabler for brands seeking to navigate unprecedented complexity. Unlike conventional automation, agentic AI systems independently interpret vast datasets, coordinate actions across diverse workflows, and adapt dynamically to real-time market shifts, fostering a new era of operational responsiveness and improved, personalized customer experiences. In fact, a recent Accenture survey highlights that consumers are 1.5 times as engaged, 2.3 times more likely to recommend a brand online, and 1.7 times more likely to accept a higher price from a brand that provides emotionally engaging experiences.

Profitmind’s platform uses a network of intelligent AI agents that help retail teams connect pricing, inventory, promotions, and assortment data and generate relevant and timely recommendations that can be executed with the speed that is imperative in an increasingly competitive field. The platform blends machine learning, gen AI, and agentic AI to help teams make faster, more informed decisions, while maintaining visibility into the reasoning and expected outcomes of AI-generated actions.

“In retail, AI is reinventing how people shop, how businesses operate and how employees work. Retailers are navigating relentless disruption—and nowhere is the impact more acute than in merchandising. Frequently considered the heart and soul of retail, executives are often overwhelmed by massive amounts of data, reports and spreadsheets, leaving little time for effective decision-making,” said Jill Standish, Accenture’s global retail lead. “Profitmind bridges the gap between insight and action through agentic AI. It mirrors how retailers run their businesses, linking data from multiple sources for clear, prioritized recommendations that can be trusted and executed quickly in response to an increasingly competitive industry.”

Read More: Enterprise Cyber Threats in 2026: What CIOs and CISOs Must Prepare For

“Profitmind launched the first agentic platform for retail at NRF 2024. Now, by teaming with Accenture, we are directly addressing the operational complexities retailers face across markets, channels and data systems. This partnership allows us to bring that innovation to more global clients, delivering consistent solutions that increase agility and turn critical insights into tangible business outcomes,” said Dr. Mark Chrystal, co-founder and CEO, Profitmind.

Accenture and Profitmind will be together at the National Retail Federation (NRF) on January 11-13, where a demo will be presented on the Microsoft booth 4053.