AI Accelerates Enterprise Cloud Adoption in Brazil
Companies expand use of GenAI in multicloud environments to improve productivity, control costs, modernize applications, ISG Provider Lens report says
Brazilian enterprises are rapidly expanding their use of cloud platforms as they integrate generative AI into operations, delivering higher productivity, revenue and operational efficiency, according to a new research report published today by Information Services Group (ISG), a global AI-centered technology research and advisory firm.
The 2025 ISG Provider Lens Multi Public Cloud Services report for Brazil finds that GenAI adoption is increasing enterprise cloud consumption in multiple industries, reinforcing the role of public cloud platforms as infrastructure for data-intensive workloads and advanced analytics. Enterprises report that their AI deployments are no longer experimental but embedded into business operations to improve customer experience, workforce productivity and product development. These activities are driving sustained cloud expansion while elevating financial governance, application modernization and operational resilience as strategic priorities.
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“Brazilian enterprises are moving decisively from AI exploration to enterprise-scale execution,” said Anay Nawathe, ISG cloud delivery lead for the Americas. “Organizations seek measurable results from AI outcomes through modernization that aligns technology investments with business performance. With this effort, disciplined cloud management is becoming a higher priority.”
Real-world results from scaling up GenAI adoption are leading organizations to treat AI investment as a strategic imperative, the report says. Enterprises apply GenAI to customer service automation, knowledge management and analysis of unstructured data, among other functions, enabling faster decision-making and more responsive operations. Industries quickly embracing AI include financial services, healthcare, legal services and manufacturing.
Growing GenAI workloads are increasing cloud spending at many Brazilian organizations, raising the importance of cost governance, ISG says. Brazilian organizations are integrating FinOps practices to balance innovation with financial discipline as cloud consumption expands. FinOps assessments typically reduce cloud spend by 25 percent to 30 percent. Cost-cutting efforts initially focus on license optimization and less resource waste, followed by architectural changes.
GenAI is helping Brazilian enterprises modernize applications faster and with less risk, the report says. Organizations are decoupling legacy applications and integrating APIs and microservices with cloud-native services, gaining more flexibility as a result. Multicloud strategies are expanding as enterprises prioritize resilience and overcoming vendor dependency while continuing large-scale migrations to public cloud platforms. Edge computing and serverless architectures are gaining traction to support low-latency analytics and scalable workloads.
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“Enterprises in Brazil are modernizing their cloud implementations with a focus on financial control and operational resilience,” said Pedro L. Bicudo Maschio, lead author of the report. “Cloud service providers play a critical role in supporting GenAI adoption, application modernization and effective FinOps practices at enterprise scale.”
The report also explores other trends shaping the Brazilian cloud market, including the growing urgency of SAP S/4HANA migrations and increasing attention to sustainability within hyperscale infrastructure strategies.
The 2025 ISG Provider Lens Multi Public Cloud Services report for Brazil evaluates the capabilities of 40 unique providers across seven quadrants: Consulting and Transformation Services — Large Accounts, Consulting and Transformation Services — Midmarket, Managed Services — Large Accounts, Managed Services — Midmarket, FinOps Services and AI-driven Optimization, Hyperscale Infrastructure and Platform Services and SAP HANA Infrastructure Services.
The report names Dedalus as a Leader in five quadrants. It names Accenture, AI/R, Capgemini, Claro Empresas, Kyndryl, Skyone and TIVIT as Leaders in three quadrants each. It names AWS, Claranet, Microsoft, V8.TECH and Wipro as Leaders in two quadrants each. It also names Oracle, T-Systems and Unisys as Leaders in one quadrant each.
In addition, Deal is recognized as a Rising Star — a company with a “promising portfolio” and “high future potential” by ISG’s definition — in two quadrants. FCamara and Stefanini are recognized as Rising Stars in one quadrant each.
Customized versions of the report are available from AWS, Dedalus, T-Systems, Unisys and V8.Tech.
In the area of customer experience, LTIMindtree is named the global ISG CX Star Performer for 2025 among Multi Public Cloud – Services. LTIMindtree earned the highest customer satisfaction scores in ISG’s Voice of the Customer survey, which is part of the ISG Star of Excellence™ program, the premier quality recognition for the technology and business services industry.
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