Amberd.ai, Procon Analytics Launch AI-Native Decision Platform
Amberd.ai, an AI platform built for data-intensive organizations, today announced that Procon Analytics, a leader in connected car and automotive IoT solutions, has selected Amberd.ai to power faster, AI‑driven insights for its executive team. Amberd.ai will create an AI decision platform that takes Procon’s existing BI infrastructure beyond data plotting and dashboards to power real‑time, question‑led insights from multiple data sources throughout the organization.
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Procon Analytics had reached the limits of static reports and dashboards for executive use. Visuals helped track performance, but most real questions from leadership still required deeper digging, multiple iterations with analysts, and long turnaround times before a decision could be made. Amberd.ai provides the AI infrastructure that brings the executive team a way to go directly to the source—asking questions in natural language and getting clear, explainable answers in seconds instead of weeks.
“At Procon Analytics, where we build connected car and automotive IoT solutions, we moved away from only plotting data on dashboards as this only got us part of the way,” said Brian Boling, CEO of Procon Analytics. “Most real business questions and insights still needed deeper digging and context. What’s been more useful is using AI to actually work through the ‘why’ behind the numbers instead of just looking at charts. With Amberd.ai, we can explore those questions directly rather than waiting on someone to piece the story together for us.”
Amberd.ai’s platform lets executives ask questions in plain language and get clear, sourced answers from across their business data in a private, governed environment. For Procon Analytics, Amberd is designed to:
- Deliver narrative, decision‑ready answers to new questions without relying only on dashboards built for predefined views.
- Cut turnaround on executive questions from weeks to near real time by reducing back‑and‑forth reporting and manual analysis.
- Use AI to surface patterns, anomalies, and key drivers so leaders can focus on the “why” and “what next,” not just reading charts.
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“For years, most analytics tools have been great at producing more dashboards, not necessarily better decisions,” said Mazda Marvasti, co‑founder and Co-CEO of Amberd.ai. “They’re optimized for people who already know exactly what to ask and have the time and skills to build out the answer. With Procon Analytics, we’re showing a different model: executives start with a real business question, and AI goes to work across the data to explain the ‘why’ and support the next decision.”
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