AnyTag Insight Launches to Analyze Consumer Emotions via AI
TOKYO, JAPAN, 24TH APRIL, 2025 – AnyMind Group, recognized as a BPaaS leader in marketing and digital transformations, has launched AnyTag Insight, a new AI-based feature in its influencer marketing platform, AnyTag.
This tool is designed to transform how brands study consumer sentiment, its use of large, advanced language models to derive emotional and contextual insights from user-generated content (UGC) from social media.
Conventional marketing techniques traditionally relied on manual or keyword-based analyses, which by themselves can be limited by bias and lack depth.
AnyTag Insight, however, digs beneath this limitation by analyzing context, emotion, and behavioral triggers that lie underneath social posts for deeper and more actionable insights.
Regardless of technical knowledge, marketers use custom prompts to analyze content rapidly. Key capabilities include contextual scene analysis, sentiment mapping, persona insights, plotting emotional versus functional value, and visualization of category entry point. Insights come ready for export to reports and presentations.
Kosuke Sogo, CEO and co-founder of AnyMind Group, said:
“Across Asia, we have worked closely with brands and creators to solve real marketing challenges. With AnyTag Insight, we are transforming how companies access and apply consumer insights, moving away from subjective analysis and toward a more universal and scalable approach. By combining AI technology with on-the-ground situations, we’re enabling marketing teams to drive higher-impact decisions, faster.”
Marketers can rethink communication strategies, improve ad targeting and creative performance, and select influencers more efficiently. AnyMind is also creating models that tie these insights to conversion data for a clearer view of campaign ROI.
With this rollout, we are inching closer to data-driven and emotionally intelligent marketing that is scalable and fairly accurate.
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