Brazilian Firms Adopt Microsoft AI with Governance

Brazilian enterprises are adopting Microsoft AI and cloud technologies to improve business performance and respond to evolving regulatory and operational requirements, according to a new research report published today by Information Services Group (ISG) a global AI-centered technology research and advisory firm.

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The 2026 ISG Provider Lens Microsoft AI and Cloud Ecosystem report for Brazil finds that organizations are making AI their highest technology priority while working with service partners to establish data management and control layers to support advanced automation. New national laws, major tax reform and cybersecurity threats have increased the need to adopt technology architectures that support secure, scalable AI initiatives.

“The organizations achieving the greatest value from AI are the ones investing in the operational foundations behind it, not just the technology itself,” said Bill Huber, ISG partner, Digital Platforms and Solutions. “Companies are discovering that data quality, governance and regulatory readiness are strategic differentiators, because they determine whether AI can deliver consistent business value at scale.”

Brazilian organizations are deploying AI as the centerpiece of coordinated business transformations rather than treating it as a standalone technology initiative. Alongside AI investments, enterprises are prioritizing the integration of critical systems, cybersecurity and data protection for more connected and resilient operations. These efforts reflect growing demand for technology environments that will adapt to changing requirements to support long-term business objectives.

Legacy system modernization has become an urgent priority as Brazil’s tax reform process requires organizations to operate under two tax regimes simultaneously. Companies are updating ERP platforms, modernizing Azure environments and consolidating application portfolios to meet new business requirements. These efforts also reduce technical debt and make enterprises’ core technologies more flexible in preparation for broader AI adoption.

As in other regions, technology purchasing decisions in Brazil increasingly emphasize resilience and measurable outcomes. Organizations are becoming more selective about investments, favoring initiatives that deliver clear business value while strengthening cybersecurity and protecting sensitive data. As Brazil makes progress on its AI Legal Framework and offers tax incentives for building data centers, demand is increasing for locally supported cloud environments and secure AI architectures, ISG says.

“Brazil’s regulatory and tax changes are compressing technology transformation into a much shorter timeframe,” said Cristiane Tarricone, lead author of the report. “Organizations increasingly need partners that can modernize core platforms while preparing AI environments that meet operational, security and regulatory needs from the outset.”

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The report also explores other trends affecting Brazil’s Microsoft ecosystem, including the growing importance of data sovereignty in technology decisions and the shift in enterprise purchasing preferences toward shorter, more performance-based engagements.

The report evaluates 51 unique providers across five quadrants: Microsoft Productivity and Business Process Services — Large Market, Microsoft Productivity and Business Process Services — Mid Market, Azure Data Transformation and AI Services, Azure Managed Services — Large Market and Azure Managed Services — Mid Market.

The report names Accenture, Brasoftware, DXC Technology, Processor, TCS, Teltec Data and TIVIT as Leaders in three quadrants each. It names BlueShift, Dedalus, Kyndryl, Lattine, SoftwareONE and T-Systems as Leaders in two quadrants each. Best.Projects, BHS, Dataside, Ingram Micro, Kumulus, NTT DATA, Qualiserve and Stefanini are named as Leaders in one quadrant each.

In addition, Stefanini is recognized as a Rising Star — a company with a “promising portfolio” and “high future potential” by ISG’s definition — in two quadrants. AI/R, G&P, Minsait (Indra), NTT DATA, Pentare and Qualiserve are recognized as Rising Stars in one quadrant each.

In the area of customer experience, Wipro is named the global ISG CX Star Performer for 2026 among Microsoft ecosystem providers. Wipro earned the highest customer satisfaction scores in ISG’s Voice of the Customer survey, part of the ISG Star of Excellence™ program, the premier quality recognition for the technology and business services industry.

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