CoastConnect Chooses Calix Agent Workforce to Accelerate AI Adoption
After leveraging the Calix platform to deliver differentiated experiences across markets—driving 20 percent residential subscriber growth in 18 months—CoastConnect invested in organizational readiness so their teams can activate secure agentic workflows faster and realize value sooner on Calix One
Calix, Inc. (opens in new tab) announced that southern Mississippi electric cooperative CoastConnect is investing in Calix Agent Workforce™ Cloud to accelerate the delivery of exceptional experiences across residential, business, and community markets. Working closely with award-winning Calix Success™, they aligned their data and teams to streamline adoption of secure agentic workflows and see quicker returns on their investment. With this strategic foundation in place, CoastConnect is positioned to leverage AI on the AI-native Calix One™ platform to compete and win in any market.
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“With Calix, we can accelerate everything we do, from how information flows across teams and what decisions are made to how we deliver the personalized experiences that keep our members choosing CoastConnect,” said Chris Rhodes, CoastConnect CEO.
CoastConnect has repeatedly turned new growth strategies into measurable business outcomes with Calix. By adopting SmartHome™ to deliver differentiated experiences, the cooperative achieved 20 percent residential subscriber growth in 18 months. They also increased CommandIQ® mobile app engagement 60 percent with automated provisioning, billing, and subscriber self-service. Beyond residential growth, CoastConnect has strengthened their small business market with SmartBiz™—reaching 20 percent of their first-year goal in weeks—while extending SmartTown® public Wi-Fi to 42 locations across 29 communities, enabling secure experiences across every market they serve.
Rather than viewing AI as a technology bolt-on, CoastConnect focused on preparing their organization to ramp quickly and realize value from secure agentic workflows from Calix. Working with Calix Success, they optimized workflows on the Calix platform across marketing, support, and operations. By leveraging real-time data and operational insights, streamlining installation processes, and automating manual batch processes, CoastConnect strengthened the foundation needed for rapid AI adoption. Over the past nine months, employees have completed 70 “AI Academy” courses in Calix University—including the Calix AI Leadership Playbook—to learn how to work alongside AI and focus more time on strategic decisions rather than repetitive tasks.
Chris Rhodes, president and chief executive officer at CoastConnect,(opens in new tab) said: “We didn’t want to wait for AI to arrive before figuring out how to put it to work across our business. That’s why we invested the time with Calix Success long before deployment—ensuring our teams and operations were ready to turn AI into real outcomes. With Calix One and Agent Workforce Cloud, we can accelerate everything we do, from how information flows across teams and what decisions are made to how we deliver the personalized experiences that keep our members choosing CoastConnect.”
John Durocher,(opens in new tab) chief operations officer at Calix, said: “To get the highest value from agentic AI, organizations must reimagine the way work gets done. By investing in AI readiness with Calix Success—optimizing workflows, strengthening their data foundation, and upskilling employees—CoastConnect is now set up to deploy agentic workflows with precision for a faster path to ROI. We are proud to support CoastConnect as they leverage Calix One to accelerate growth through experiences and compete and win in their markets.”
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