Cognizant, Adobe Expand Alliance to Scale AI Content Experiences
Cognizant has announced an expanded global strategic collaboration with Adobe, marking a significant step forward in helping enterprises rethink how they create, manage, govern, and scale content and customer experiences using generative AI. Building on a long-standing relationship, the partnership now brings together Adobe’s AI-powered creative and experience platforms with Cognizant’s AI Builder approach, deep industry expertise, and managed services capabilities. As a result, enterprises can better respond to surging content demand, stricter brand governance requirements, and rising cost pressures, particularly across regulated and high-growth industries.
Today, organizations are facing an unprecedented surge in content needs. According to Adobe’s global survey of 1,600 marketers, nearly 96% reported that content demand has doubled over the past two years. Moreover, 71% of respondents expect this demand to grow more than fivefold by 2027. However, traditional creative and marketing models are struggling to keep pace, making transformation increasingly urgent.
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At the same time, teams are managing growing volumes of digital assets, channels, and personalized experiences while navigating tighter budgets, regulatory scrutiny, and brand consistency challenges. Generative AI is further accelerating this shift, pushing enterprises to reimagine the entire content supply chain from ideation and production to localization, compliance, and large-scale personalization. Notably, Adobe estimates that AI-enabled content creation and production can deliver an average 7.1x net return on investment over three years for large enterprises.
“The promise of AI is only realized when it is purpose-built for business outcomes. As AI builders, Cognizant brings together industry context, engineering depth, and enterprise-grade platforms to create responsible solutions that move from experimentation to execution at scale,” said Ben Wiener, Global Head of Cognizant Moment. “This expanded collaboration with Adobe allows us to co-create and operationalize AI-powered content and experience solutions that are built for each client’s reality, turning the potential of AI into measurable value across industries.”
To enable this vision, the expanded collaboration centers on a joint go-to-market and delivery model designed to operationalize AI-driven content at scale. Importantly, it builds on prior joint initiatives, including Adobe’s newly announced agentic AI projects, enabling seamless workflows across AI agents and greater customization across industries and use cases.
Through aligned teams, Cognizant will work closely with Adobe to embed generative AI directly into creative workflows while integrating brand and compliance controls by design. In addition, the partnership will provide a clear, scalable path from pilot programs to full production using outcome-oriented services. This effort will leverage Adobe Firefly Services, Firefly Custom Models, Firefly Design Intelligence, Substance 3D, Frame.io, and advanced automation and workflow tools. Adobe Professional Services will also collaborate closely with Cognizant, including forward-deployed engineering teams, to accelerate innovation and market adoption.
“As AI reshapes customer expectations, Adobe is helping brands stand out with exceptional, personalized experiences, powered by an AI-driven content supply chain,” said Stephen Frieder, Chief Revenue Officer, Enterprise at Adobe. “Cognizant’s deep industry expertise and ability to operationalize complex transformations make them a natural strategic partner as we help organizations seamlessly orchestrate and scale content production workflows while maintaining quality and control.”
Ultimately, this collaboration is anchored in a continuous, end-to-end operational model that moves enterprises beyond experimentation to sustained transformation. By combining platform integration, AI customization, workflow automation, and ongoing operations, organizations can shift from fragmented execution to intelligent, governed, and scalable content operations. As a result, enterprises can reduce time-to-value, lower production costs, and improve brand consistency across global teams.
Initially, the collaboration will focus on industries such as healthcare and life sciences, financial services, retail, and consumer goods, with plans to expand globally. Overall, the Cognizant–Adobe alliance underscores a shared commitment to turning generative AI into a long-term engine for growth, efficiency, and customer relevance.
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