Cohesity Expands Aspire Global Partner Program with New Specializations
Updated program broadens earning opportunities, simplifies requirements, and rewards partner teaming, services expertise, and AI data security skills
Cohesity(opens in new tab), the leader in AI and data security, announced updates to its Aspire Global Partner Program. The changes expand rebates for partners that collaborate on customer opportunities, introduce specializations (with Professional Services Specialization as the first), and streamline training requirements in select regions and tiers.
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Partners asked for simpler, more rewarding programs—and @Cohesity delivered. Aspire now includes new specializations, streamlined training, expanded incentives, and greater rewards for AI and data security expertise. #Channel #CyberResilience
The changes, which took effect August 1 concurrent with Cohesity’s new fiscal year, make Aspire easier to navigate and more closely aligned with how partners are building services-led, recurring-revenue businesses. It also reflects a broader shift in the channel as partners deepen their security-related services, customer outcomes, and recurring revenue models. Recent channel research points to widespread partner program changes across the industry, while partners continue to cite complexity as a barrier to growth. Cohesity developed the most recent Aspire updates based on direct partner feedback on how they sell, deliver, and support data security outcomes.
“Partners have been clear that they want recognition for the work that happens before, during, and after a transaction,” said Kit Beall,(opens in new tab) Chief Revenue Officer, Cohesity. “The Cohesity Aspire program delivers even more for partners, making the program easier to navigate, even more profitable, and better aligned to the way they’re growing their cyber resilience practices.”
Updated incentives. Opportunity rebates now extend to teamed deals as well as partner-sourced opportunities, while continued rewards for new and expansion business remain available through a greatly simplified deal registration process. Sales rep SPIF requirements no longer require training completion as a prerequisite, making it easier to qualify and earn. Growth performance rebates are moving to simpler, annualized tools with predictable payout levels, and renewal incumbency rules giving partners a clear, consistent price advantage when they renew customers on time. Cohesity is also significantly increasing partner rebates for solutions in data security and data insights.
A new services credential. Cohesity is introducing Specializations, a new partner credential within Aspire that recognizes deeper expertise in specific practice areas. Professional Services is the first Specialization available, and partners who earn it will receive support from a dedicated professional services delivery desk, preferred rates on teamed engagements, and technical content designed to accelerate deployments. Additional Specializations, including technical support delivery and cyber resilience, are planned for later in the program year.
Simplified enablement. Cohesity is reducing training and certification requirements for selected regions and tiers and adding guided learning paths that move partners from individual courses to full certification. The goal is to shorten the time between joining Aspire and being ready to sell, while preserving the technical enablement partners need to support customer deployments.
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A single partner view. Cohesity has also added a new dashboard to the Cohesity partner portal, giving partners visibility for the first time into training, certifications, and billing requirements in a single view. This expands the existing centralized view partners have today around all Cohesity incentives through the Manage My Business partner portal.
“Security and AI are two areas where our customers are asking for deeper partner-delivered services,” said Vince Trama, Chief Revenue Officer, Presidio. “Participating in the Aspire program is one of several ways we’re building out that capability for our customers.”
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