Coty Partners With OpenAI to Scale AI Across Global Teams
Coty Inc. has announced a strategic collaboration with OpenAI aimed at expanding the adoption of advanced artificial intelligence capabilities across selected areas of its global organization. Through this initiative, Coty is taking a deliberate step toward embedding secure, enterprise-grade AI into everyday workflows while reinforcing its long-term vision for responsible innovation.
As part of the first phase of the collaboration, Coty will deploy ChatGPT Enterprise to targeted internal teams. This will allow employees to access OpenAI’s most advanced models within a secure environment designed to meet enterprise-level requirements for data protection, privacy, and compliance. By doing so, Coty plans to support daily operations, improve cross-functional collaboration, and enhance productivity across departments. Moreover, the company has built flexibility into the rollout, enabling it to scale AI usage over time in line with evolving business priorities.
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Importantly, this initiative reflects Coty’s broader philosophy of intentional technology adoption. Rather than pursuing rapid experimentation without structure, the company is introducing AI tools with clear governance frameworks and defined guardrails. As a result, Coty ensures that innovation continues to align with quality standards, brand values, and operational accountability. While AI plays a growing role, human expertise remains at the core of Coty’s creative and strategic processes, with technology acting as a catalyst rather than a replacement.
Jerome Auvinet, Coty Chief Information, Digital Innovation & Business Services Officer says, “This collaboration enables Coty teams to securely use OpenAI’s leading, enterprise-grade AI capabilities in line with Coty’s expectations for privacy, quality, and performance. It helps our teams work more efficiently and focus on higher-value contributions.”
In addition, the collaboration with OpenAI builds on Coty’s rapidly expanding internal AI momentum. Over the past year, the company has invested heavily in a global upskilling program designed to empower employees across functions to confidently integrate AI into their daily work. Through a combination of live training sessions, hands-on workshops, and active leadership involvement, Coty is nurturing an environment where AI tools naturally support how teams think, create, and execute.
Furthermore, these efforts are designed to ensure responsible and effective AI usage at every level of the organization. By strengthening foundational skills and encouraging practical application, Coty aims to unlock greater creativity, streamline execution, and reinforce decision-making across its global workforce. Ultimately, this strategic collaboration positions Coty to sharpen operational performance, strengthen internal talent, and build a future-ready organization that balances innovation with trust, governance, and human ingenuity.
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