Dyna.Ai Partners ejada to Scale AI Across Saudi Call Centers

Dyna.Ai, a leading global provider of AI solutions, today announced an exclusive partnership with leading Saudi-based IT service provider, ejada Systems, to support the deployment of production-grade AI agents across Saudi Arabia’s call center ecosystem.

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Globally, contact centers are becoming one of the most critical environments for enterprise AI adoption. As service volumes grow and customer expectations rise, organizations are increasingly looking beyond experimentation toward AI systems that can operate reliably at scale. According to Fortune Business Insights, the global contact center software market is projected to grow from approximately US$64 billion in 2025 to over US$213 billion by 2032, reflecting sustained demand for scalable, AI-enabled customer operations.

For Dyna.Ai, call centers represent a practical environment for deploying AI agents, particularly as service expectations continue to rise. The company’s AI agents are designed to operate in live service settings, supporting increased interaction volumes, while meeting enterprise requirements around governance, reliability, embedded into existing systems.

Through the partnership, Dyna.Ai provides its global AI agent capabilities, including voice and text-based agents, while ejada Systems leads localized operating models and governance frameworks, supported by systems integration, to enable the sustainable and compliant deployment of AI agents aligned with Saudi market requirements.

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“AI adoption across enterprises is reaching a point where value is no longer defined by experimentation, but by the ability to turn AI into a core operating capability,” shared Carlton Liew, Chief Business Officer and Co-Founder of Dyna.Ai. “Through this partnership with ejada Systems, Dyna.Ai brings production-grade AI agents designed for enterprise-scale deployment, governance, and accountability. Together, we enable organizations to move beyond pilots and deliver measurable business outcomes at scale.”

Commenting on the initiative, Mohammed Hassoobh, Chief Executive Officer of ejada Systems, said: “Organizations across the Kingdom are experiencing a rapid shift in beneficiary expectations, where traditional call center models can no longer meet the required levels of speed, quality, and continuity. From this perspective, ejada Systems is focused on developing intelligent call center operating models built on artificial intelligence and enhanced beneficiary experience, while ensuring knowledge transfer and national capability building to deliver sustainable solutions with real operational impact”.

This partnership reflects Dyna.Ai’s commitment to working with trusted local partners to adapt global AI capabilities to market-specific needs, supporting organizations as they scale intelligent call center operations across the Kingdom.

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