Lotte Rental Partners with Rimini Street to Drive Growth and Innovation

Rimini Street, Inc. , the Software Support and Agentic AI ERP Company™, and the leading third-party support provider for Oracle, SAP and VMware software, announced that Lotte Rental, South Korea’s leading car rental company, has selected Rimini Street to provide support for its Oracle and SAP systems.

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“Our partnership with Rimini Street provides us with a level of savings and quality of service unmatched in the industry.” – Changgeun Park, Head of IT, Lotte Rental

A leader in the rental industry for over 40 years, Lotte Rental operates 300 branches across Korea and subsidiaries in Thailand and Vietnam and offers car sharing and used car sales. To drive its vision of accelerating growth and staying ahead in the mobility industry, the company has restructured its IT systems and invested in next-generation technology to power innovation and support its strategic expansion plans.

Cost Savings and System Stability Fuel Innovation

Lotte Rental is leading a company-wide cost-optimization initiative to identify and eliminate factors impacting profitability. By selecting Rimini Support™ for its mission-critical SAP and Oracle systems, Lotte Rental benefits from savings of over 50% total annual support fees and expert support from a dedicated Primary Support Engineer backed by a global team of highly experienced ERP experts and engineers. The efficiencies and savings realized by partnering with Rimini Street enable Lotte Rental to reinvest in strategic priorities and advance both top and bottom-line growth.

“Ensuring that our foundational enterprise systems are secure, flexible and primed for innovation is essential to achieving our vision to lead the mobility industry,” said Changgeun Park, head of IT, Lotte Rental. “Our partnership with Rimini Street provides us with a level of savings and quality of service unmatched in the industry.”

With the support of Rimini Street, Lotte Rental no longer experiences gaps in support needs or feels vendor pressure to take on costly, disruptive upgrades just to remain fully supported. Its systems are now stable, secure and ready for immediate innovation leveraging a composable ERP strategy.

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Initially signed for a one-year Rimini Support™ for Oracle contract in 2024, Lotte Rental extended the partnership for an additional 3 years and signed a 3-year support contract for its SAP systems – a testament to the service Rimini Street provided.

“Our growing partnership with Rimini Street reflects a shared commitment to advancing Lotte Rental’s capabilities and growth, empowering our ability to deliver greater value and innovation in an ever-changing consumer market,” said Park. “In this highly competitive environment, speed to market is critical, and Rimini Street helps us realize our vision to remain South Korea’s number one car rental brand – and beyond.”

A Partnership Built on Results

With the savings achieved, Lotte Rental is investing in AI, ESG mobility services and cloud capabilities. The company has rolled out robotic process automation (RPA), improved SAP ERP interfaces and brought marketing, logistics, finance and HR together on one platform. These initiatives are expected to save over 100,000 work hours in five years and help boost productivity and employee satisfaction.

“Lotte Rental’s vision to advance the mobility industry relies on a strategy rooted in stability, agility and innovation around core systems,” said Kevin Kim, GVP and regional general manager, Rimini Street Korea. “With Rimini Street, Lotte Rental has a roadmap that allows for immediate investment in AI-driven initiatives, digital transformation and operational excellence, strengthening its competitive position in the industry.”

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