Parfois & DXC Are Changing Shopping Forever With AI!
Lisbon, Portugal, 17th March 2025 – Parfois, a leading Portuguese fashion brand, has partnered with DXC Technology to make shopping an amazing experience. This collaboration aims to enhance customer satisfaction by offering personalized recommendations based on data-driven insights. With over 1,000 stores across 67 countries and a growing online presence, Parfois is reinforcing its commitment to innovation.
The partnership is part of Parfois’ global Data Intelligence strategy, focusing on leveraging data to tailor shopping experiences to customer preferences. DXC will help implement the Snowflake data platform, enabling Parfois to analyze customer data using predictive AI models. This will provide real-time insights, allowing leaders to make informed decisions based on customer behavior patterns.
Nuno Moura Pinheiro, Head of Data & AI at DXC Technology in Portugal, emphasized the importance of client centricity: “From the implementation of an analytics platform, through data engineering, to the development of artificial intelligence models and business intelligence dashboards, our partnership with Parfois is all about client centricity – something we are passionate about at DXC. It is a privilege to contribute to the differentiation of this prestigious Portuguese brand, providing leaders with the insights they need to make timely and informed decisions.”
This partnership highlights DXC’s role in helping innovative organizations thrive in the AI era. By modernizing IT systems and providing critical services, DXC supports global companies in running their operations smoothly. The company’s leadership in IT services was recently recognized in the Whitelane Research’s 2024/2025 European IT Sourcing Study.
This collaboration not only enhances Parfois’ customer experience but also underscores DXC’s expertise in data-driven transformation.
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