Samsung Named 2025 Advertiser of the Year by Spikes Asia
South Korea, 6th March 2025 – Samsung Electronics has recently been declared the 2025 Advertiser of the Year by Spikes Asia. This is significant because Spikes Asia is one of the most highly regarded awards for creativity and marketing in the Asia-Pacific region. This is not the first time that Samsung has been awarded this; they also took it in 2017.
Samsung has a reputation for developing innovative solutions that actually change people’s lives. They utilize technology and storytelling to engage with their audience in a meaningful manner. This has resulted in some genuinely revolutionary campaigns that inspire and engage individuals.
Stephanie Choi, EVP & Head of Marketing, Mobile eXperience Business, Samsung Electronics, stated,
“We are extremely honored to receive this prestigious award. As a company with deeply rooted beliefs in openness, we strive to reflect this ethos in everything we do. This recognition is especially meaningful as we continue to expand our openness storytelling through innovative technologies and marketing experiences that make a positive impact on both people and the industry as a whole,” and added,
“By blending technology and storytelling to create deeper connections with consumers, we have worked alongside our amazing agency partners to bring our brand values to life in exciting ways – engaging, inspiring and redefining what’s possible in advertising. We’re thrilled our efforts have been recognized and remain committed to delivering even more impactful experiences to our audiences.”
Samsung has repeatedly produced innovative campaigns that test the limits of what can be done in advertising. For instance, its “Try Galaxy Fold” campaign enabled individuals to engage with foldable technology in a tangible sense. This campaign was multi-award-winning and educated consumers on the advantages of foldable phones. Another notable campaign was “Flipvertising,” which won top honors in 2023. It let younger audiences take control of their search experience, showing how Samsung can create authentic and captivating ads.
LIONS and Spikes Asia CEO Simon Cook commended Samsung for being innovative in their marketing. “Samsung’s groundbreaking work in blending technology with creativity continues to push the boundaries of what’s possible in marketing. Its ability to connect with audiences in such a meaningful way reflects the future of the industry, and we are proud to recognise it as the 2025 Advertiser of the Year. Its achievements inspire marketers globally, and this award acknowledges the incredible impact its campaigns have made across APAC and beyond.”
Stephanie Choi will be awarded the Advertiser of the Year Award at the Spikes Asia Awards on April 24, 2025, in Singapore. It recognizes the best supreme creativity and marketing in the Asia-Pacific.
Overall, Samsung’s win is a testament to its commitment to innovation and creativity in advertising. They are consistently inspiring and engaging audiences, setting a high standard for the sector. By integrating technology and narrative, Samsung is positively impacting people and the sector as a whole. This win is especially noteworthy as Samsung continues to push its narrative through groundbreaking technologies and advertising experiences.
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