Selector Expands Cloud Reach with Launch on Microsoft Azure Marketplace

Selector, a leading innovator in AI-driven observability and network intelligence, has expanded its cloud footprint by launching its flagship platform on the Microsoft Azure Marketplace. This move gives enterprises a more efficient, streamlined way to adopt Selector’s AI-powered observability capabilities using their existing Azure billing and procurement systems.

With the new availability on Azure Marketplace, businesses can now access Selector’s full suite of advanced observability features including AI-driven correlation, rapid root cause analysis, digital twin modeling, and natural language interaction within a unified platform. Moreover, the solution seamlessly supports both Azure-native and hybrid environments, making it easier for organizations to operationalize end-to-end visibility across their entire infrastructure.

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Emphasizing the significance of this milestone, Kannan Kothandaraman, CEO and Co-founder of Selector, stated, “Our presence on the Microsoft Azure Marketplace is a natural next step in making Selector’s capabilities even more accessible to enterprises that already run their operations in Azure. Customers can now procure and deploy Selector directly through the Azure Marketplace, accelerating time to value while leveraging their existing Microsoft relationships and infrastructure investments.”

By listing on the Azure Marketplace, Selector enables enterprises to simplify procurement and accelerate deployment. Organizations can now adopt the platform instantly using their existing Microsoft enterprise agreements and billing processes. As a result, they gain immediate access to real-time correlation, causal analysis, and AI-assisted automation across networks, applications, and infrastructure without requiring any changes to their current architecture.

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Furthermore, this expansion strengthens Selector’s multi-cloud strategy. The Azure Marketplace listing builds on the company’s existing presence in the AWS Marketplace, giving enterprises even greater flexibility in how and where they deploy Selector’s AI-native observability platform. Consequently, businesses operating across diverse cloud ecosystems can maintain consistent, intelligent, and automated observability no matter where their workloads reside.

Overall, Selector’s move to the Microsoft Azure Marketplace marks a significant step toward making enterprise-grade, AI-powered observability more accessible and scalable. By simplifying adoption and meeting customers directly within their trusted cloud environments, Selector continues to position itself as a frontrunner in the next generation of observability and network intelligence solutions.

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