Yubico Launches YubiNation Partners Global Channel Program
Yubico , a modern cybersecurity company and creator of the most secure passkeys, announced the launch of YubiNation Partners, a new global Channel program designed to unite a community of security experts. In the face of growing AI-driven cyber threats, the program enables partners to become trusted advisors and cultivate a safer digital world for their customers, making identities private and secure.
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As the average cost of a corporate security breach climbs to $4.4 million*, with phishing remaining a primary attack vector, the industry can no longer rely on passwords alone. In fact, a 2026 Total Economic Impact study from Forrester Consulting commissioned by Yubico, found that by replacing traditional multi-factor authentication (MFA) and one-time passwords (OTP) with YubiKeys, customers achieved a 265% return on investment (ROI). This effectively eliminated phishing and credential-theft risks, reducing an organization’s risk exposure to breach costs from addressable attacks by 99.99%.
With the ever-changing landscape, YubiNation Partners is more important than ever, transforming the traditional reseller model into a strategic engine for growth, empowering partners to deliver the gold standard in phishing-resistant multi-factor authentication (MFA) and help customers go passwordless at speed and scale.
“With YubiNation Partners, Yubico is embracing a Partner-first strategy, moving beyond traditional resale to build a dedicated community of security experts who are shaping the future of digital identity,” said Bettina Vahl, Vice President of Global Channels at Yubico. “This program is built to turn our partners into true trusted advisors, giving them the innovation, speed and scale they need to help customers go passwordless and stay secure everywhere.”
Welcome to YubiNation Partners: Built to Accelerate Partner Success at Scale
The new program features four distinct partnership tiers specifically designed to recognize technical expertise, investment, and collaboration. Each tier unlocks deeper enablement and benefits:
- Bronze (Building the Foundation): Focuses on rapid enablement through the Yubico Academy and authorized distributors to help teams deliver value immediately.
- Silver (Expanding Impact): Unlocks lead sharing and co-sell support for opportunities involving 200+ users.
- Gold (Accelerating at Scale): Receives priority access to Market Development Funds (MDF), a dedicated go-to-market team, and a Not-for-Resale (NFR) allocation of up to 25 keys per quarter to support technical readiness.
- Platinum (Leading the Way): Strongest deal incentives, services lead, direct access to MDF, invitations to exclusive strategic events and business planning sessions, and an NFR allocation of up to 50 keys per quarter.
Yubico Academy: The destination spot for effective Channel enablement
Over the past year, Yubico has significantly expanded the Yubico Academy to support roles across our partner ecosystem: 100-series (Essentials), 200-series (Sales), and 300-series (Technical Sales), including completing a proof of concept with a 4th level of certification, the 400-series focused on Professional Services.
After incorporating feedback from partners worldwide, Yubico is also making the 400-series available to Platinum and Gold tier partners. This program reinforces the mission to treat partners as an extension of Yubico’s team and strengthens the partner networks’ ability to streamline our customers’ path to phishing-resistance. It also allows partners to leverage their expertise in a wider array of solutions to deliver additional Professional Services that ultimately enable customer success.
“The feedback from both my colleagues and I regarding the new Professional Services certifications has been overwhelmingly positive, particularly concerning the specialized vendor modules,” said Felix Brand, CISSP and cybersecurity architect at Germany-based Yubico partner, SVA. “This structured approach provided a highly targeted experience that directly aligns with the unique needs and strengths of each individual consulting partner.”
Innovating for the Future of Identity
YubiNation Partners is built to help trusted advisors capture demand in a fast-moving market. Currently, over 30% of the Fortune 500 and 18 of the top 20 AI companies rely on YubiKeys to secure their workforces. By joining YubiNation, channel partners can leverage this brand authority to shorten sales cycles, drive recurring revenue and shape the future of securing digital identity.
The program creates a unified ecosystem where partners can advise, build and resell, supported by tailored enablement and campaign kits that drive measurable impact.
“We see Yubico’s updated channel program as a strong step forward in supporting strategic partners like Zones. The investments in enablement, tiering, and services alignment position us to drive greater impact together in the identity security market,” said Jake Pederson, director software, cloud and security alliances at Zones. “By elevating partner certifications and Professional Services integration, the program empowers Zones to differentiate through technical expertise and end-to-end delivery excellence at global scale.”
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