Quickplay Expands AWS, TwelveLabs Ties to Deliver More Value to Tier-1 Media
Quickplay, an applied AI company for the media and entertainment industry, today announced that it has been accepted into the Advanced tier of the TwelveLabs Ecosystem Partner Program, a powerful testament to the value of its strategic partnership with TwelveLabs, the video understanding company. The milestone caps more than a year of close collaboration between the two companies, which has resulted in a 40% increase in fielded opportunities for AI Studio.
In parallel, Quickplay and TwelveLabs have been jointly accepted into the AWS Business Outcomes Xcelerator (BOX) Program. Through BOX, the companies will work closely with Amazon Web Services (AWS) to accelerate customer adoption, and deliver measurable business outcomes for media, sports, and entertainment customers modernizing their video workflows.
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Together, Quickplay and TwelveLabs are delivering an AI-powered solution that transforms how Tier-1 media companies understand, search, and monetize video at scale. By combining TwelveLabs’ industry-leading video foundation models with Quickplay’s AI native media capabilities, customers can automatically enrich metadata, enable semantic search, identify key moments, and create short-form and personalization strategies across massive video libraries.
“Our partnership is achieving measurable momentum already in 2026. Our three organizations are helping customers move faster from experimentation to production with AI-powered video intelligence,” said Sean Lynch, Director, Business Development and Partnerships at Quickplay. “Being welcomed into the TwelveLabs Ecosystem Partner Program is a strong validation of the trust, technical alignment, and shared ambition we’ve built together. And with the support of AWS through the BOX program, we now have the resources and structure to go deeper with customers and turn innovation into even more powerful scalable outcomes.”
The AWS BOX program is designed to supercharge high-potential partner solutions by providing funding, technical guidance, and close alignment with AWS sales teams. For Quickplay and TwelveLabs, this support accelerates joint solution development, customer pilots, and enterprise deployments focused on AI-driven metadata enhancement, discovery, and content clipping.
“This partnership reflects our belief that video understanding is becoming core infrastructure for modern media companies,” said John Reigart, Senior Manager of Ecosystem Partnerships at TwelveLabs. “Quickplay brings deep domain expertise and a proven platform, and together with AWS we’re helping customers unlock entirely new value from their video archives.”
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As part of the expanded partnership, Quickplay and TwelveLabs will:
- Execute a coordinated GTM motion targeting Tier-1 media, sports, and entertainment companies
- Co-develop customer demos and proof-of-value engagements leveraging AWS infrastructure
- Collaborate closely with AWS account teams to drive measurable customer growth.
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